• Growing Trend: The Pet Parent phenomenon continues to rise, not just for companionship but as a genuine care akin to that of a child. The Pet Humanization trend has led to an average growth of 8% to 10% in the market for pet-friendly condominiums.
  • New Dimension in Property Management: For the first time in Thailand, a new standard in service management is being established in collaboration with Thonglor Pet Hospital to train property management staff and officials for pet-friendly projects.
  • Enhancing Residential Management: Elevating residential management to meet the lifestyle needs of pet lovers through Pet-Friendly Community and Pet Services.

Mr. Surin Sahachato Phokanant, CEO of Primo Service Solution Public Company Limited (PRI), a leader in comprehensive modern real estate services, revealed that the trend of treating pets as family members (Pet Parents) has resulted in an average annual growth of 8%–10% in the pet-friendly condominium market in Thailand. Currently, over 35 to 40 projects have been launched, totaling more than 3,800 units, with plans to develop an additional 1,600 units. It is expected that in the future, there will be more than 10,000 units accommodating pets to meet the ongoing growth of the pet business.

The current trend shows that consumers are caring for their pets as if they were children, or Pet Humanization, dedicating themselves to their pets' needs, including food, supplies, grooming services, and health care, as well as choosing condominiums that allow pets.

Ms. Pinita Silpasuwan, Executive in the Property Management Business Unit of Living Service Group at Primo Service Solution Public Company Limited, stated that currently, the Living Service division, particularly in managing pet-friendly condominiums, oversees over 2,000 units across 8 projects, covering areas from Bangna to Sirinthorn in Samut Prakan, as well as Phahonyothin and Ladprao. She anticipates a significant increase in pet-friendly projects from various developers in the near future, necessitating specialized personnel for management and care.

Primo is committed to establishing a new dimension and standard in property management services for pet-friendly projects, the first of its kind in Thailand, to enhance residential management that aligns with the lifestyles of pet lovers through the concept of Pet Friendly Management as follows:

  1. Establishing New Standards: Conducting specialized training in collaboration with Thonglor Pet Hospital, utilizing expert teams and veterinarians to share knowledge and experience with property management staff, building maintenance personnel, and project housekeepers responsible for pet-friendly projects.
  2. Creating a Pet-Friendly Community: Organizing activities such as “PRIMO HAPPY PET HAPPY HEALTH” to encourage residents in pet-friendly projects to take care of their pets' health and receive advice from veterinarians.
  3. Creating Symbols of Pet Services: Developing property management staff, building maintenance personnel, and project housekeepers to be pet-friendly, with staff required to undergo training and pass assessments to receive a Pet Services badge, symbolizing professionalism in pet care.

“In an era where pets are family members, designing and managing spaces for people and pets to coexist harmoniously, safely, and sustainably is essential. Creating a Pet-Friendly Community where both can live happily is what Primo has always been committed to, aiming to become the No.1 in managing pet-friendly projects in Thailand,” Ms. Pinita stated.

Creating a “Happy Space for Both People and Pets” is not easy, but it is achievable through cooperation, understanding, and systematic management, staff training, and establishing good Pet Friendly Management that leads to a warm, safe community that truly meets the lifestyle needs of modern individuals.

Primo Service Solution Public Company Limited (PRI) is a leading provider of comprehensive real estate services in Thailand, with over 13 years of experience. The company operates under three main business groups:

1. Upstream Business Group – Pre-Living Services: Including consulting and construction management services for real estate projects, architectural design, structural engineering, and construction supervision.

2. Midstream Business Group – Living Services: Including management services for condominium associations, housing estates, shopping malls, buildings, and offices, luxury condominium management, residential property management, and service apartments.

3. Downstream Business Group – Post-Sale Living Services: Including interior design and decoration services, comprehensive contracting services, cleaning services, building management, and the sale of lifestyle home decor products.